About Us

At Catalyst, we believe culture is essential to building, elevating, and expanding a brand’s positioning. As a WME | IMG business unit, our unrivaled access within entertainment, sports, culinary, art, fashion, and music places us - and our client partners - at the forefront of culture.

Our Approach

In today’s market, where consumer passions are shaped and emboldened in pop culture trends, brands must spark conversations through culture-centric marketing strategies. As media insiders, we’re able to provide heightened visibility to our industry-leading brands, moving them from cultural observers to decisive cultural creators.